How the son of factory workers grew Pinduoduo from Zero to $100 billion in five years
I thoroughly enjoyed this from start to finish. I personally believe that when ever any market is going thru that consumption shift/upgrade, the huge opportunity lies at the bottom of the pyramid. We are witnessing this in India now and last month for the first time, data users in rural India surpassed the numbers in Urban India. I am trying to address that in an edtech venture by enabling the small tutors and institutions to compete with unicorns and large competitors. These small educators understand the pulse of consumers at the lower end of market and can fill the newly acquired aspirations.
Excellent work. I started a social shopping company a LONG time ago (maybe 10 years too early) and I wish I had implemented the lower-priced buy with friends option BEFORE you found your friends. Brilliant!
Turner, this essay was GREAT. Thanks for the thorough lesson!
Amazing write-up, the experience became even more amazing with proper supplemented links and images. Hats Off for the effort!
Great job, Turner! First time reader, will definitely keep coming back here.
Brillant one!! Loved it. Do you think something similar can be done on lending too?
Great writeup! Do you think something like PDD could exist in the US?
Sounds like they used group buying as a viral growth mechanic while subsidizing the price of fruit for buyers. They grew super fast but raised tons, despite the negative working capital dynamics. Do you know how the unit economics changed over time?
Great article. Thanks for putting this much effort and gathering all the pieces together. Learnt a lot about PDD which was insightful.
Great work. Got to learn a lot about PDD, social ecommerce and Chinese ecosystem. Keep it up Novak!
One of the best things I've read this month, thank you so much for the piece! Great to have it delivered right to my inbox too (I'm one of your subscribers :))
HOLY. It took me a good 30-60 minutes to read this in several chunks and still worth it. The note from Citi was also quite useful.
I like the colourful storytelling with due emphasis on role of games, C2M, "fruits as entry" and focus on supplier relationships (echoed again towards the end).
Very interesting and informative essay! Learned a ton about China's commerce ecosystem (Seems you saved all the juicy criticisms for the conclusion though)
this is an amazingly long write up on an obvious fraud. no it is not "fairly common" for a $100bn company to not have a CFO. That kind of thing should raise red flags, not be hand-waived. PDD is a money laundering operation and not much else. The wirecard of China. GMV, revenues, expenses, cash, all of it is fake. https://www.ft.com/content/e669a621-b40b-45b0-abc0-9648d10cdd1b