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Gaurav's avatar

I thoroughly enjoyed this from start to finish. I personally believe that when ever any market is going thru that consumption shift/upgrade, the huge opportunity lies at the bottom of the pyramid. We are witnessing this in India now and last month for the first time, data users in rural India surpassed the numbers in Urban India. I am trying to address that in an edtech venture by enabling the small tutors and institutions to compete with unicorns and large competitors. These small educators understand the pulse of consumers at the lower end of market and can fill the newly acquired aspirations.

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Neill Kramer's avatar

Excellent work. I started a social shopping company a LONG time ago (maybe 10 years too early) and I wish I had implemented the lower-priced buy with friends option BEFORE you found your friends. Brilliant!

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