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Anton's avatar

Sounds like they used group buying as a viral growth mechanic while subsidizing the price of fruit for buyers. They grew super fast but raised tons, despite the negative working capital dynamics. Do you know how the unit economics changed over time?

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Turner Novak's avatar

I'm not 100% sure, but I'd assume the move from fruit into household goods, electronics, etc increased the contribution margin / unit economics on each order.

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Anton's avatar

Awesome writeup btw!

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