48 Comments

Love this deep dive - learned a lot.

Agree that TikTok’s editing tools are leaps and bounds ahead of any video app I’ve seen, it’s so easy to be creative there. The top YouTubers pay serious $ for top-tier editors, some of which have built their own brands from doing this (eg TeaWap has 750k subs). Excited to see more product investments here, especially in longer form video. Quibi has no chance to compete with them imo, even with a Hollywood budget.

Re: education, I’ve done a bit of digging into their investments here. They’re experimenting with 1:1 (GoGoKid as mentioned), small class size (mzreading.com) and large class size (daliketang.com). They each have their challenges: 1:1 hasn’t been very profitable, large class size doesn’t scale well for student experience, and small class size has pain points around teacher hiring/training at scale. Curious to learn what they do next here.

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Its interesting they've put so many resources into education initiatives. There's lots of opportunity, especially outside of developed markets. I didn't know about mzreading or daliketang - good finds!

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Would love to be education sector.. its my dream..waiting to see such 1:1 products

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1 billion MAU, NOT DAU, please double check it~

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The source I linked to says 1 billion DAU's

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lol

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May 21, 2020Liked by Turner Novak

Awesome summary Turner!

TikTok has shown that by building a recommendation system that surfaces the best content globally rather than within your local graph, they can 1. entertain users for longer than anyone else and 2. help (good/new) creators get unmatched distribution.

By deprioritizing the social graph though, the views, likes, and other traditional metrics for creators are much higher variance - what do you think are the implications of this on creator monetization? E.g., influencer marketing is not going to work on TikTok the same way it does on IG

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Thanks Neal!

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May 25, 2020Liked by Turner Novak

Can we trust the numbers of DAU given by tiktok, or is it another scam like Luckin coffee!

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Its possible!

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Jul 31, 2020Liked by Turner Novak

HiTurner, thanks for the deep analysis! It is so great to finally see an article on TikTok and Toutiao from more well-rounded perspectives. What's your opinion on the similarities and differences between Mark Zuckerberg and Zhang Yiming? The Chinese media compares them quite often but I have not yet seen the Western media describes it that way.

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Jun 25, 2020Liked by Turner Novak

this is such a good piece of writing. thank you!

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Jun 21, 2020Liked by Turner Novak

Awesome deep dive about Tik Tok! The research you've done is really impressive!!!

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Jun 16, 2020Liked by Turner Novak

One of the best TikTok deep dives I have read. Great writing and analysis. Thank you.

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Jun 8, 2020Liked by Turner Novak

Super nice info.

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Thank you for putting this together.

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You're welcome Niel!

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May 26, 2020Liked by Turner Novak

Amazing Deep Dive! Thank you!

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Thanks Simon!

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May 25, 2020Liked by Turner Novak

This is great analysis... well researched and presented... could be an oped any day

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Thank you Udit!

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This is awesome - thank you for writing and posting!

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Thanks for reading!

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