Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms
🎧🍌 Creating a New Market with Bill Shufelt…
Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms