๐ง๐ Creating a New Market with Bill Shufelt, Founder and CEO of Athletic Brewing
www.thespl.it
Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms
๐ง๐ Creating a New Market with Bill Shufelt, Founder and CEO of Athletic Brewing
๐ง๐ Creating a New Market with Bill Shufeltโฆ
๐ง๐ Creating a New Market with Bill Shufelt, Founder and CEO of Athletic Brewing
Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms