Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms
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🎧🍌 Creating a New Market with Bill Shufelt…
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Inside how AB created the non-alcoholic beer category, how Bill first marketed the product, how he got into Whole Foods, building a unique omni-channel strategy, and the importance of investor comms